Journeys with a Purpose are essentially about enhancing your vacation experience with either a visit to an wildlife conservation project, or perhaps taking part in a tour that benefits the local tribal communities directly via donation, volunteer work, environmental education or shared ownership of a lodge.

These journeys are designed to produce maximum benefit to local communities and to witness the empowerment of individuals whether it be the first female safari guides in the history of a poor community, or electric vehicles being used to lessen the carbon footprint in an area, or see the transformation of an area from poverty to prosperity thanks to a significant tourism investment.